{"product_id":"nostalgia-marketing-rekindling-the-past-to-influence-consumer-choices-9783031209130","title":"Nostalgia Marketing: Rekindling the Past to Influence Consumer Choices","description":"\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Paperback \/ softback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 156 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 13 March 2024\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Springer International Publishing AG\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThe book examines the use of nostalgia as a marketing lever that can potentially affect consumer behavior.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 210 x 148 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9783031209130\u003cbr\u003e \u003cstrong\u003eEdition number\u003c\/strong\u003e: 2023 ed.\u003c\/p\u003e","brand":"Marco Pichierri","offers":[{"title":"Paperback \/ softback","offer_id":47425260912890,"sku":"9783031209130","price":37.47,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/files\/1750461522205_book_c3ac38c6-eb6e-4e67-b9c1-4fd4b50fc255.jpg?v=1750517352","url":"https:\/\/shulphink.com\/products\/nostalgia-marketing-rekindling-the-past-to-influence-consumer-choices-9783031209130","provider":"Shulph Ink","version":"1.0","type":"link"}