{"product_id":"nostalgic-branding-in-the-toy-industry-9781032997995","title":"Nostalgic Branding in the Toy Industry","description":"\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Hardback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 134 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 24 April 2025\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Taylor \u0026amp; Francis Ltd\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThis book explores the essence of nostalgic branding by presenting the concept of nostalgia, analysing nostalgic attitudes and consumer behaviour, and illustrating how to position nostalgic brands using the toy market as an example.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: 420g\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 216 x 138 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9781032997995\u003c\/p\u003e","brand":"Kamil Lubinski,Magdalena Grebosz-Krawczyk","offers":[{"title":"Hardback","offer_id":47326148264186,"sku":"9781032997995","price":53.3,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/files\/1747428439782_book.jpg?v=1747659222","url":"https:\/\/shulphink.com\/products\/nostalgic-branding-in-the-toy-industry-9781032997995","provider":"Shulph Ink","version":"1.0","type":"link"}