{"product_id":"online-fundraisers-targeted-planning-and-successful-implementation-9783658388287","title":"Online Fundraisers: Targeted Planning and Successful Implementation","description":"\u003cp\u003e\u003c\/p\u003e\u003cblockquote\u003e\n\u003cbr\u003eThis book provides practical guidance for implementing online fundraising in organizations, with best practice examples and empirical findings from a study. It answers questions about suitable distribution and communication channels, targeting different target groups, and binding initiators and campaign donors for future campaigns. \u003c\/blockquote\u003e\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Paperback \/ softback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 121 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 08 December 2022\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Springer\u003cbr\u003e\u003c\/p\u003e \u003cp\u003e\u003cbr\u003eThis comprehensive guide is designed to provide invaluable insights and practical strategies for fundraisers seeking to implement or enhance their online fundraising efforts. Drawing upon extensive research and real-world examples, it delves into the diverse aspects of fundraising product management and marketing, offering valuable guidance on selecting appropriate distribution and communication channels, effectively targeting different target groups, and fostering long-term engagement with initiators and campaign donors.\u003cbr\u003e\u003cbr\u003eWhether you are a seasoned fundraiser or just starting your journey in online fundraising, this book is a must-read. It covers a wide range of topics, including:\u003cbr\u003e\u003cbr\u003eUnderstanding the Online Fundraising Landscape: Gain a comprehensive understanding of the digital fundraising landscape, including the benefits, challenges, and emerging trends.\u003cbr\u003e\u003cbr\u003eDeveloping a Successful Fundraising Strategy: Craft a tailored fundraising strategy that aligns with your organization's goals and target audience.\u003cbr\u003e\u003cbr\u003eSelecting the Right Distribution and Communication Channels: Explore the various channels available for online fundraising, such as social media, email marketing, crowdfunding platforms, and more, and determine which ones are most effective for your specific audience and campaign objectives.\u003cbr\u003e\u003cbr\u003eTargeting and Engaging Different Target Groups: Learn how to segment your target audience and create personalized messaging and engagement strategies that resonate with each group, ensuring maximum impact and conversion rates.\u003cbr\u003e\u003cbr\u003eBuilding Strong Relationships with Initiators and Campaign Donors: Develop effective strategies for nurturing and retaining relationships with your supporters, including personalized communication, recognition, and gratitude.\u003cbr\u003e\u003cbr\u003eMeasuring and Evaluating Online Fundraising Performance: Implement metrics and evaluation tools to measure the success of your online fundraising campaigns and make data-driven decisions for future improvement.\u003cbr\u003e\u003cbr\u003eCase Studies and Examples: Explore real-world case studies and examples of successful online fundraising campaigns from various organizations and sectors, providing valuable insights and inspiration for your own efforts.\u003cbr\u003e\u003cbr\u003eBy leveraging the power of online fundraising, you can expand your reach, engage more supporters, and increase your organization's impact. This guide will empower you with the knowledge and tools you need to succeed in the digital fundraising landscape.\u003cbr\u003e\u003cbr\u003eSo, whether you are a fundraiser, fundraising organization, or NPO, take advantage of this comprehensive guide and unlock the full potential of online fundraising for your organization's success!\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: 250g\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 240 x 168 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9783658388287\u003cbr\u003e \u003cstrong\u003eEdition number\u003c\/strong\u003e: 1st ed. 2022\u003c\/p\u003e","brand":"Sonja Harken,Martin Hodsman","offers":[{"title":"Paperback \/ softback","offer_id":44295213744378,"sku":"9783658388287","price":45.8,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/products\/noImage_1_5427bd03-4bd5-4ea8-b76f-f62108bb5536.jpg?v=1687522180","url":"https:\/\/shulphink.com\/products\/online-fundraisers-targeted-planning-and-successful-implementation-9783658388287","provider":"Shulph Ink","version":"1.0","type":"link"}