{"product_id":"online-place-branding-the-case-of-hong-kong-9780367695798","title":"Online Place Branding: The Case of Hong Kong","description":"\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Paperback \/ softback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 204 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 30 June 2022\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Taylor \u0026amp; Francis Ltd\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThrough an interdisciplinary methodological approach, this book examines both online institutional representations and public views of Hong Kong and place branding. The book provides insight into place identity and the actual perception of a place as received and experienced by stakeholders through the case study on Hong Kong.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: 318g\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 154 x 233 x 15 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9780367695798\u003c\/p\u003e","brand":"Phoenix Lam","offers":[{"title":"Paperback \/ softback","offer_id":44104782217466,"sku":"9780367695798","price":43.91,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/products\/1657922247411_book.jpg?v=1658138322","url":"https:\/\/shulphink.com\/products\/online-place-branding-the-case-of-hong-kong-9780367695798","provider":"Shulph Ink","version":"1.0","type":"link"}