{"product_id":"orchestrating-public-opinion-how-music-persuades-in-television-political-ads-for-us-presidential-campaigns-19522016-9781041183747","title":"Orchestrating Public Opinion: How Music Persuades in Television Political Ads for US Presidential Campaigns, 1952-2016","description":"\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Paperback \/ softback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 276 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 01 December 2025\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Taylor \u0026amp; Francis Ltd\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThis book is the first to offer a detailed exploration of the role of music in US presidential campaign advertising, from Eisenhower to the present, showing that in many cases music isn't simply one element in the presentation of an ad's message - it's the dominant factor, more important than images, words, or narration.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: 510g\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 234 x 156 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9781041183747\u003c\/p\u003e","brand":"Paul Christiansen","offers":[{"title":"Paperback \/ softback","offer_id":48260309156090,"sku":"9781041183747","price":44.88,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/files\/1769212296513_book.jpg?v=1769509311","url":"https:\/\/shulphink.com\/products\/orchestrating-public-opinion-how-music-persuades-in-television-political-ads-for-us-presidential-campaigns-19522016-9781041183747","provider":"Shulph Ink","version":"1.0","type":"link"}