Organic Social Media: How to Build Flourishing Online Communities

Organizations and institutions focused on community building have a built-in group of ambassadors who embrace their message and vision. Social media managers can leverage this loyalty by creating a social presence informed by digital engagement. Jenny Li Fowler's book "Organic Social Media" outlines the steps to enhance an organization's broader growth objectives, including determining the best platforms to invest in, streamlining the approval process, and executing established plans. It also provides a strategic way to build a content calendar and track the success of social media efforts, helping social media managers future-proof the online presence of any organization.

Format: Paperback / softback
Length: 232 pages
Publication date: 03 December 2023
Publisher: Kogan Page Ltd

Organizations and institutions dedicated to community building boast a dedicated cohort of ambassadors who wholeheartedly endorse their message and vision. In the realm of social media management, there exists a unique opportunity to leverage this unwavering loyalty by establishing a social presence that is informed by the profound digital engagement experienced by these individuals. Jenny Li Fowler, in her comprehensive work titled "Organic Social Media," provides a roadmap for social media managers seeking to amplify the growth objectives of their organizations. Fowler adeptly dissects the critical considerations that guide readers in identifying the most suitable platforms to invest in, streamlining the approval process, and implementing other essential strategic measures to cultivate a robust and organic following on social platforms.

Organic Social Media delves into the intricacies of elevating a brand's key growth objectives by either creating or revitalizing its online presence. The early chapters of the book guide readers through the meticulous planning phase, encompassing strategic goal setting, platform selection, resource management, and content discovery. Subsequently, the later chapters focus on executing these well-defined plans, offering a strategic framework for building a content calendar and effectively tracking the success of social media endeavors. By embracing the insights and strategies outlined in this book, social media managers can fortify the online presence of any organization, ensuring its resilience and adaptability in the ever-evolving digital landscape.

Weight: 356g
Dimension: 156 x 233 x 19 (mm)
ISBN-13: 9781398612976