{"product_id":"perspectives-in-marketing-innovation-and-strategy-9781032574868","title":"Perspectives in Marketing, Innovation and Strategy","description":"\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Paperback \/ softback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 254 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 18 December 2024\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Taylor \u0026amp; Francis Ltd\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThis book provides guidelines for pragmatic integration of new marketing tools and business strategies for managers, researchers and students to implement innovative strategies in various industries.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: 450g\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 232 x 157 x 19 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9781032574868\u003c\/p\u003e","brand":"Shulph Ink","offers":[{"title":"Paperback \/ softback","offer_id":47112380055802,"sku":"9781032574868","price":39.97,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/files\/noimage_83ef0019-030d-4235-8a20-c99c8ccb281e.png?v=1739018614","url":"https:\/\/shulphink.com\/products\/perspectives-in-marketing-innovation-and-strategy-9781032574868","provider":"Shulph Ink","version":"1.0","type":"link"}