{"product_id":"place-branding-and-marketing-from-a-policy-perspective-building-effective-strategies-for-places-9781032260358","title":"Place Branding and Marketing from a Policy Perspective: Building Effective Strategies for Places","description":"\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Paperback \/ softback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 336 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 27 June 2025\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Taylor \u0026amp; Francis Ltd\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eProviding frameworks and knowledge on how to practice place branding effectively, this book anchors place branding practices in a solid analytical framework. It presents place brand practices through the lenses of public sector marketing, strategic management, governance processes and structures, as well as communication tools.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: 536g\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 234 x 156 x 21 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9781032260358\u003c\/p\u003e","brand":"VincentMabillard,Martial Pasquier,RenaudVuignier","offers":[{"title":"Paperback \/ softback","offer_id":47870709760250,"sku":"9781032260358","price":43.78,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/files\/1761373989668_book.jpg?v=1761473403","url":"https:\/\/shulphink.com\/products\/place-branding-and-marketing-from-a-policy-perspective-building-effective-strategies-for-places-9781032260358","provider":"Shulph Ink","version":"1.0","type":"link"}