{"product_id":"pricing-for-success-the-7step-plan-for-winning-more-customers-at-better-prices-9781912300723","title":"Pricing for Success: The 7-step plan for winning more customers at better prices","description":"\u003cp\u003e\u003c\/p\u003e\u003cblockquote\u003e\n\u003cbr\u003ePerfecting your pricing is essential for the success of your business. In Pricing for Success, leading pricing expert Mark Peacock provides seven essential steps to improve pricing, delight customers, and create a more profitable business. He explains why pricing is your biggest lever for profitable growth, the persuasive techniques that have the biggest impact, how customer-driven approaches make it easier to boost your bottom line, and how to avoid common pricing pitfalls. \u003c\/blockquote\u003e\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Paperback \/ softback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 256 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 19 January 2023\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Right Book Press\u003cbr\u003e\u003c\/p\u003e \u003cp\u003e\u003cbr\u003ePerfecting your pricing is a crucial aspect of your business's success, as it significantly impacts how your customers perceive you, can make or break a sale, and is the most powerful key to profitable and sustainable growth. However, determining if your pricing is appropriate can be challenging, and making this crucial decision confidently and clearly requires a thoughtful approach. In his book \"Pricing for Success,\" renowned pricing expert Mark Peacock takes a fresh look at the power and psychology of pricing and provides you with seven essential steps to improve your pricing, delight your customers, and create a more profitable business.\u003cbr\u003e\u003cbr\u003eThrough an enlightening and informative blend of straightforward examples, templates, and real-life case studies, presented alongside over fifty expert pricing tips, tools, and tactics, you will discover:\u003cbr\u003e\u003cbr\u003eWhy pricing is your biggest lever for profitable growth.\u003cbr\u003e\u003cbr\u003eThe persuasive pricing techniques that have the biggest impact.\u003cbr\u003e\u003cbr\u003eHow customer-driven approaches make it easier to boost your bottom line.\u003cbr\u003e\u003cbr\u003eThe surprising truth about premium pricing and how it's easier to sell.\u003cbr\u003e\u003cbr\u003eHow to cleverly structure your offer so you can optimize your prices.\u003cbr\u003e\u003cbr\u003eHow to avoid common pricing pitfalls and lose your fear of losing business.\u003cbr\u003e\u003cbr\u003eThe time you spend on getting this right is the best investment you will make in your business. By taking control of your pricing and implementing a powerful new approach, you can unlock higher profits and achieve sustainable business growth.\u003cbr\u003e\u003cbr\u003eIn conclusion, perfecting your pricing is a critical component of your business's success, and \"Pricing for Success\" provides you with the tools and strategies you need to achieve pricing excellence. By following the seven essential steps outlined in this book, you can improve your pricing, delight your customers, and create a more profitable business. So, don't leave money on the table; start taking control of your pricing today and unlock the full potential of your business.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: 510g\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 157 x 234 x 26 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9781912300723\u003c\/p\u003e","brand":"Mark Peacock","offers":[{"title":"Paperback \/ softback","offer_id":44097361248506,"sku":"9781912300723","price":15.85,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/products\/1674829658471_book.jpg?v=1675622498","url":"https:\/\/shulphink.com\/products\/pricing-for-success-the-7step-plan-for-winning-more-customers-at-better-prices-9781912300723","provider":"Shulph Ink","version":"1.0","type":"link"}