{"product_id":"primal-marketing-evolutionary-secrets-for-higherimpact-marketing-strategies-9781041149057","title":"Primal Marketing: Evolutionary Secrets for Higher-Impact Marketing Strategies","description":"\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Paperback \/ softback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 194 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 16 July 2026\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Taylor \u0026amp; Francis Ltd\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eDrawing on 25 years of research, consultancy, and teaching experience in the fast-moving consumer goods sector, Primal Marketing reveal the hard-wired motives driving customer behaviour and the secrets of leveraging these to craft higher-impact marketing strategies. The book bridges theory and application.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: 320g\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 155 x 234 x 13 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9781041149057\u003c\/p\u003e","brand":"Michael Nicholson,Sarah Hong Xiao","offers":[{"title":"Paperback \/ softback","offer_id":49718585065722,"sku":"9781041149057","price":35.12,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/files\/1784287133287_book.jpg?v=1784366227","url":"https:\/\/shulphink.com\/products\/primal-marketing-evolutionary-secrets-for-higherimpact-marketing-strategies-9781041149057","provider":"Shulph Ink","version":"1.0","type":"link"}