{"product_id":"principles-of-marketing-analytics-understand-datadriven-decisionmaking-9781398623279","title":"Principles of Marketing Analytics: Understand Data-Driven Decision-Making","description":"\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Paperback \/ softback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 392 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 03 February 2026\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Kogan Page Ltd\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eWith this undergraduate textbook, students will learn how to analyse key business data and create new marketing opportunities.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: 660g\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 171 x 241 x 25 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9781398623279\u003c\/p\u003e","brand":"Ijeoma Onwumere","offers":[{"title":"Paperback \/ softback","offer_id":48344193138938,"sku":"9781398623279","price":38.07,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/files\/1770411918334_book.jpg?v=1771333117","url":"https:\/\/shulphink.com\/products\/principles-of-marketing-analytics-understand-datadriven-decisionmaking-9781398623279","provider":"Shulph Ink","version":"1.0","type":"link"}