{"product_id":"principles-of-marketing-for-a-digital-age-9781529779790","title":"Principles of Marketing for a Digital Age","description":"\u003cp\u003e\u003c\/p\u003e\u003cblockquote\u003e\n\u003cbr\u003eThis textbook, winner of the TAA 2021 Most Promising New Textbook award, provides comprehensive coverage of marketing in a digital age, with a strong focus on digital and social media marketing, and updated coverage of Covid-19's implications on consumer behavior. It includes over 30 case studies from global companies, a revamped 'Sustainability Spotlight' feature, and critical thinking questions. It is an essential guide for introductory marketing courses at college or university. \u003c\/blockquote\u003e\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Paperback \/ softback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 496 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 27 December 2022\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: SAGE Publications Ltd\u003cbr\u003e\u003c\/p\u003e \u003cp\u003e\u003cbr\u003eWinner of the TAA 2021 Most Promising New Textbook award!\u003cbr\u003e\u003cbr\u003eThis award-winning textbook introduces you to all the essential concepts and tools for marketing in a digital age.\u003cbr\u003e\u003cbr\u003eThe new second edition retains a strong focus on digital and social media marketing, and has been updated to include cutting-edge coverage on the implications of Covid-19 on consumer behavior. Greater emphasis has been placed on sustainability, diversity, and inclusion, providing you with the skills you will need to become an ethical and socially-minded marketer.\u003cbr\u003e\u003cbr\u003eThe new edition also includes:\u003cbr\u003e\u003cbr\u003e• Over 30 case studies from global companies, including Netflix, Amazon, Zara, Tony's Chocolonely, Nissan, and Airbnb\u003cbr\u003e• A revamped 'Sustainability Spotlight feature in every chapter that aligns with the UN's Principles for Responsible Management Education (PRME) initiative\u003cbr\u003e• A wide range of critical thinking questions that encourage you to reflect on real-world examples and scenarios.\u003cbr\u003e\u003cbr\u003eThis textbook is your essential guide to marketing as part of an introductory marketing course at college or university.\u003cbr\u003e\u003cbr\u003ePrinciples of Management for a Digital Age is accompanied by online resources for instructors, including PowerPoints, a test bank, selected content from SAGE Business Cases, and a teaching guide containing lecture objectives, chapter outlines, activities, and discussion questions. Students can access additional video content and further reading for each chapter.\u003cbr\u003e\u003cbr\u003eTracy L. Tuten is a professor of marketing at Sofia University, USA.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: 1064g\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 189 x 245 x 31 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9781529779790\u003cbr\u003e \u003cstrong\u003eEdition number\u003c\/strong\u003e: 2 Revised edition\u003c\/p\u003e","brand":"Tracy L. Tuten","offers":[{"title":"Paperback \/ softback","offer_id":44102384353530,"sku":"9781529779790","price":49.83,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/products\/1672405778353_book.jpg?v=1672480468","url":"https:\/\/shulphink.com\/products\/principles-of-marketing-for-a-digital-age-9781529779790","provider":"Shulph Ink","version":"1.0","type":"link"}