{"product_id":"principles-of-strategic-communication-9781032626284","title":"Principles of Strategic Communication","description":"\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Paperback \/ softback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 360 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 31 October 2025\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Taylor \u0026amp; Francis Ltd\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThis fully revised second edition introduces students to the theories of strategic communication and their application to everyday practice. Key updates include the use of AI in the practice of strategic communication, personal branding, and social responsibility in an era of disinformation and models for ethical decision making.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: 716g\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 254 x 177 x 25 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9781032626284\u003cbr\u003e \u003cstrong\u003eEdition number\u003c\/strong\u003e: 2 ed\u003c\/p\u003e","brand":"Derina Holtzhausen,Jami Fullerton,Bobbi Kay Lewis","offers":[{"title":"Paperback \/ softback","offer_id":48184474697978,"sku":"9781032626284","price":59.96,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/files\/1767392801375_book.jpg?v=1767517902","url":"https:\/\/shulphink.com\/products\/principles-of-strategic-communication-9781032626284","provider":"Shulph Ink","version":"1.0","type":"link"}