{"product_id":"purposeful-brands-how-purpose-and-sustainability-drive-brand-value-and-positive-change-9781398609839","title":"Purposeful Brands: How Purpose and Sustainability Drive Brand Value and Positive Change","description":"\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cblockquote\u003e\n\u003cbr\u003eDrive innovation, brand loyalty, and customer engagement by creating and acting on a crystallized and authentic brand purpose that demonstrates your company's commitment to making a positive impact on the world. Research demonstrates that brands who embrace purpose in a meaningful and joined-up way enjoy higher growth rates than their competitors. Purposeful Brands provides a clear and practical blueprint for defining and communicating a brand's purpose and creating alignment across a company to reflect its actions. Written for branding, marketing, and communications professionals, it offers insights into unlocking energy through fostering innovation and creativity, using storytelling and data to communicate effectively, and securing buy-in from stakeholders to drive organizational and cultural change. Featuring original research, case studies, and examples from leading brands, it is an essential resource for embracing brand purpose and achieving a competitive edge while contributing to a regenerative and equitable world. \u003c\/blockquote\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Paperback \/ softback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 240 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 03 April 2023\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Kogan Page Ltd\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003eDrive innovation, brand loyalty, and customer engagement by creating and acting on a crystallized and authentic brand purpose that demonstrates your company's commitment to making a positive impact on the world. Research demonstrates that brands that embrace purpose in a meaningful and joined-up way enjoy higher growth rates than their competitors.\u003cbr\u003e\u003cbr\u003ePurposeful Brands presents a clear and practical blueprint for defining and communicating a brand's purpose and, more importantly, creating alignment across a company to reflect the actions it takes to support its purpose, mission, and values, including sustainability initiatives. Written for branding, marketing, and communications professionals in both new and established brands of all sizes, Purposeful Brands describes how to unlock energy through fostering innovation and creativity, using storytelling and data to communicate effectively with consumers, and secure buy-in from stakeholders to help drive organizational and cultural change.\u003cbr\u003e\u003cbr\u003eFeaturing original research, case studies, and examples from leading brands such as Abercrombie \u0026amp; Fitch, CVS Health, eBay, Microsoft, and Sustainable Brands, this book is written by a leading practitioner in the space of brand purpose, impact, and sustainability. It is an essential resource for embracing your brand purpose, achieving the competitive edge, and contributing to a regenerative and equitable world.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: 370g\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 157 x 234 x 18 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9781398609839\u003c\/p\u003e","brand":"Sandy Skees","offers":[{"title":"Paperback \/ softback","offer_id":44160002883834,"sku":"9781398609839","price":24.39,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/products\/1680878004809_book.jpg?v=1680984797","url":"https:\/\/shulphink.com\/products\/purposeful-brands-how-purpose-and-sustainability-drive-brand-value-and-positive-change-9781398609839","provider":"Shulph Ink","version":"1.0","type":"link"}