{"product_id":"reality-check-how-vr-and-ar-can-supercharge-your-business-9781398618756","title":"Reality Check: How VR and AR Can Supercharge Your Business","description":"\u003cp\u003e\u003c\/p\u003e\u003cblockquote\u003e\n\u003cbr\u003eReality Check is a practical guide for senior leaders, strategists, and innovation professionals to understand how virtual, augmented, and extended reality (VR, AR, and XR) can deliver real business value. It offers a clear view of how these tools are transforming industries, identifying high-impact use cases, integrating them into business models, evaluating ROI, infrastructure needs, and leadership buy-in, and featuring interviews with pioneers and case studies from leading organizations. Themes include immersive technology, XR strategy, business innovation, digital transformation, future of work, and competitive advantage. \u003c\/blockquote\u003e\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Hardback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 280 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 03 June 2025\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Kogan Page Ltd\u003cbr\u003e\u003c\/p\u003e \u003cp\u003e\u003cbr\u003eImmersive tech has been around for a while, but it's still underused outside of gaming and demos. Jeremy Dalton's book, \"Reality Check: Is Immersive Tech Just Hype, or Your Next Strategic Advantage?\" offers a clear view of how these tools are transforming industries, from manufacturing and healthcare to education, retail, and beyond.\u003cbr\u003e\u003cbr\u003eIn this book, you'll learn how to:\u003cbr\u003e\u003cbr\u003e* Separate short-term trends from scalable, long-term XR applications\u003cbr\u003e* Identify high-impact use cases to improve efficiency, productivity, and engagement\u003cbr\u003e* Integrate immersive tech into your business model with minimal disruption\u003cbr\u003e* Evaluate ROI, infrastructure needs, and leadership buy-in for emerging tech adoption\u003cbr\u003e\u003cbr\u003eFeaturing interviews with pioneers and case studies from leading organizations, \"Reality Check\" helps you lead with clarity, adopt with purpose, and stay ahead of the curve in a fast-moving digital landscape.\u003cbr\u003e\u003cbr\u003eThemes include:\u003cbr\u003e\u003cbr\u003e* Immersive technology\u003cbr\u003e* XR strategy\u003cbr\u003e* Business innovation\u003cbr\u003e* Digital transformation\u003cbr\u003e* Future of work\u003cbr\u003e* Competitive advantage\u003cbr\u003e\u003cbr\u003eWhether you're a senior leader, strategist, or innovation professional, \"Reality Check\" is a must-read for anyone looking to understand how immersive tech can deliver real business value.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 234 x 156 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9781398618756\u003cbr\u003e \u003cstrong\u003eEdition number\u003c\/strong\u003e: 2 Revised edition\u003c\/p\u003e","brand":"Jeremy Dalton","offers":[{"title":"Hardback","offer_id":47411288441082,"sku":"9781398618756","price":47.84,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/files\/1749838728037_book.jpg?v=1749941577","url":"https:\/\/shulphink.com\/products\/reality-check-how-vr-and-ar-can-supercharge-your-business-9781398618756","provider":"Shulph Ink","version":"1.0","type":"link"}