{"product_id":"redefining-sports-media-9780367751272","title":"Redefining Sports Media","description":"\u003cp\u003e\u003c\/p\u003e\u003cblockquote\u003e\n\u003cbr\u003eSports media are a diverse range of content that is mediated and loosely connected to sports events and leagues. Jason Kido Lopez argues that they are defined by genre, which is reflected in their industries, content, and audiences. Each chapter explores how the genre is constructed in commodification of mediated sport, representation within sports media, athlete expression, sports fandom, and gaming around sports. This book will be of interest to those studying sports media as well as media and cultural studies. \u003c\/blockquote\u003e\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Paperback \/ softback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 128 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 29 May 2023\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Taylor \u0026amp; Francis Ltd\u003cbr\u003e\u003c\/p\u003e \u003cp\u003e\u003cbr\u003eThe examination of sports media within cultural and media studies goes beyond a mere focus on mediated sports, as this book argues. The range of what constitutes sports media in journals, books, and conferences is incredibly diverse, encompassing a wide array of topics. These include athlete expression on social media, shoe commercials, gender in sports commentary, Indigenous name change activists, and fantasy sports. While these media forms are mediated and, in some cases, loosely connected to sports events and leagues, it is challenging to identify a common thread that could unite them as a distinct field of study.\u003cbr\u003e\u003cbr\u003eJason Kido Lopez takes a different approach by defining sports media through the lens of genre. According to him, sports media are characterized by genre in their industries, content, and audiences. Within the complex media and cultural landscape, sports and sports media are built upon the genre of live and real competition. Consequently, studying sports media involves delving into this genre.\u003cbr\u003e\u003cbr\u003eEach chapter in this book explores how the genre is constructed in the commodification of mediated sport, representation within sports media, athlete expression, sports fandom, and gaming around sports. This book will appeal to those studying sports media as well as media and cultural studies, serving as an introductory survey of the research on sports media from a media and cultural studies perspective.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: 212g\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 152 x 228 x 11 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9780367751272\u003c\/p\u003e","brand":"JasonKido Lopez","offers":[{"title":"Paperback \/ softback","offer_id":44276686291194,"sku":"9780367751272","price":36.16,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/products\/1686324863948_book.jpg?v=1686566393","url":"https:\/\/shulphink.com\/products\/redefining-sports-media-9780367751272","provider":"Shulph Ink","version":"1.0","type":"link"}