{"product_id":"research-handbook-on-brand-cocreation-theory-practice-and-ethical-implications-9781839105418","title":"Research Handbook on Brand Co-Creation: Theory, Practice and Ethical Implications","description":"\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Hardback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 448 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 11 March 2022\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Edward Elgar Publishing Ltd\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eBringing together different theoretical perspectives on brand co-creation and discussing their practical applicability and ethical implications, this Research Handbook explores emerging notions of brand construction which view brands as co-created through collaborative efforts between multiple stakeholders.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 244 x 169 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9781839105418\u003c\/p\u003e","brand":"Shulph Ink","offers":[{"title":"Hardback","offer_id":44106028253434,"sku":"9781839105418","price":206.91,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/products\/1649413699052_book.jpg?v=1649436827","url":"https:\/\/shulphink.com\/products\/research-handbook-on-brand-cocreation-theory-practice-and-ethical-implications-9781839105418","provider":"Shulph Ink","version":"1.0","type":"link"}