{"product_id":"retail-marketing-shopper-behaviour-and-retail-management-at-the-pointofpurchase-9781009440691","title":"Retail Marketing: Shopper Behaviour and Retail Management at the Point-of-Purchase","description":"\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Hardback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 476 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 05 March 2026\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Cambridge University Press\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eWritten for graduate students and retailing professionals, this textbook explores the psychological impact of various factors on customers' decision-making processes. It covers the theory needed for a general understanding of success in the retailing industry and uses practical, real-world case studies to demonstrate how this theory can be applied.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: 1039g\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9781009440691\u003cbr\u003e \u003cstrong\u003eEdition number\u003c\/strong\u003e: 3 Revised edition\u003c\/p\u003e","brand":"JensNordfalt,Carl-PhilipAhlbom","offers":[{"title":"Hardback","offer_id":48439428481274,"sku":"9781009440691","price":85.68,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/files\/1772841164702_book.jpg?v=1773074267","url":"https:\/\/shulphink.com\/products\/retail-marketing-shopper-behaviour-and-retail-management-at-the-pointofpurchase-9781009440691","provider":"Shulph Ink","version":"1.0","type":"link"}