{"product_id":"rethinking-innovation-and-design-for-emerging-markets-inside-the-renault-kwid-project-9781032476827","title":"Rethinking Innovation and Design for Emerging Markets: Inside the Renault Kwid Project","description":"\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cblockquote\u003eThe authors have written a captivating account of the creation of a successful frugal engineering example, providing insights into managerial, organizational, and technological pathways. It enhances knowledge of disruptive and reverse innovation and strategic alliance management, making it a must-read for innovation enthusiasts. \u003c\/blockquote\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Paperback \/ softback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 178 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 21 January 2023\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Taylor \u0026amp; Francis Ltd\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe authors have put together a fascinating narrative of the creation process of one of the most successful example of frugal engineering in recent years. They bring out insightful details of what managerial, organizational and technological pathways were taken to come up with a disruptive innovation that has the potential to change the entry-level automobile market in India and other emerging markets. The book significantly deepens and extends the knowledge of disruptive and reverse innovation, as well as of strategic alliance management. The book keeps the reader captive and is a must read for all who have an interest in innovation.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: 330g\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 234 x 156 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9781032476827\u003c\/p\u003e","brand":"Christophe Midler,BernardJullien,Yannick Lung","offers":[{"title":"Paperback \/ softback","offer_id":44104908439802,"sku":"9781032476827","price":46.84,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/products\/noImage_1_0fa3f397-2955-42b4-afb1-56e3f6fe2ff0.jpg?v=1675331012","url":"https:\/\/shulphink.com\/products\/rethinking-innovation-and-design-for-emerging-markets-inside-the-renault-kwid-project-9781032476827","provider":"Shulph Ink","version":"1.0","type":"link"}