{"product_id":"rickards-fantasy-9781474447898","title":"RICKARDS FANTASY","description":"\u003cp\u003e\u003c\/p\u003e\u003cblockquote\u003e\n\u003cbr\u003eSince 2001, British fantasy films have increased in popularity, but they have received little critical attention. This book re-evaluates the genre, national film production, and screen representation and offers a fresh perspective on the contemporary film landscape. \u003c\/blockquote\u003e\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Hardback\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 31 May 2021\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: EDINBURGH UNIVERSITY PRESS\u003cbr\u003e\u003c\/p\u003e \u003cp\u003e\u003cbr\u003eSince 2001, the world of cinema has been graced with an extraordinary influx of fantasy films. These captivating cinematic creations have emerged as adaptations from British fantasy literature, often originating and being produced in the UK, showcasing the immense talent of both local actors and filmmakers. This remarkable spectrum includes blockbuster hits like the Harry Potter series (2001-2011), as well as smaller-scale and independent endeavors such as Nanny McPhee (2005), MirrorMask (2005), and Franklyn (2008).\u003cbr\u003e\u003cbr\u003eHowever, it is disheartening to note that these British fantasy films have garnered minimal critical attention, despite their undeniable charm and artistic merit. The reasons for this lack of recognition are multifarious, resulting in many films being contested, ignored, and omitted from established canons. This book aims to re-examine prevailing scholarship on the fantasy genre, national film production, and representation on screen, offering readers a revised and insightful appraisal of the contemporary film landscape. It presents a fresh perspective across a diverse range of films that all embrace the fantastic within the realm of British cinema.\u003cbr\u003e\u003cbr\u003eThe fantasy genre has long held a special place in the hearts of moviegoers, captivating audiences with its imaginative worlds, mythical creatures, and thrilling adventures. British fantasy films have contributed significantly to this rich tapestry, offering unique perspectives and interpretations of classic literary works. These adaptations have not only entertained but also challenged societal norms, promoting diversity, inclusivity, and social commentary.\u003cbr\u003e\u003cbr\u003eOne of the notable aspects of British fantasy films is their commitment to showcasing domestic talent. These films often feature talented actors and filmmakers who have made their mark in the industry, providing a platform for emerging talent to shine. This not only contributes to the growth and development of the British film industry but also fosters a sense of national pride and identity.\u003cbr\u003e\u003cbr\u003eFurthermore, British fantasy films have demonstrated their ability to captivate audiences worldwide. They have successfully crossed cultural boundaries, appealing to a diverse range of viewers and generating international acclaim. This success has not only increased the visibility of British cinema but also contributed to the country's reputation as a hub of creative excellence.\u003cbr\u003e\u003cbr\u003eDespite their achievements, British fantasy films have faced challenges in gaining widespread critical recognition. One of the primary reasons for this is the lack of mainstream media coverage and promotion. Many films in this genre are often overshadowed by larger-scale Hollywood productions, resulting in limited exposure and recognition. Additionally, the genre may be perceived as niche or unconventional, which can make it difficult for critics to appreciate and evaluate.\u003cbr\u003e\u003cbr\u003eAnother factor contributing to the marginalization of British fantasy films is the historical context. Historically, the fantasy genre has been associated with children's literature and has been perceived as less serious or artistic than other genres. This perception has led to a lack of respect and recognition for British fantasy films, which are often dismissed as mere entertainment or escapism.\u003cbr\u003e\u003cbr\u003eFurthermore, the commercialization of the fantasy genre has also played a role in limiting the artistic freedom and creativity of filmmakers. Many studios and production companies prioritize profits over artistic integrity, resulting in formulaic and predictable films that prioritize spectacle over substance. This can lead to a lack of innovation and risk-taking, which are essential ingredients for the success of any genre.\u003cbr\u003e\u003cbr\u003eDespite these challenges, there is a growing movement within the British film industry to promote and support the production of fantasy films. This includes initiatives such as film festivals, crowdfunding platforms, and collaborations between independent filmmakers and studios. These efforts aim to provide a platform for British fantasy films to reach a wider audience and gain the recognition they deserve.\u003cbr\u003e\u003cbr\u003eIn conclusion, the influx of fantasy films in the period since 2001 has been a remarkable testament to the creativity and talent of British filmmakers. These films have not only entertained audiences but also challenged societal norms, promoted diversity, and contributed to the growth and development of the British film industry. However, they have faced challenges in gaining widespread critical recognition due to lack of mainstream media coverage, historical perceptions, commercialization, and limited artistic freedom. By promoting and supporting the production of fantasy films, the British film industry can continue to thrive and create a vibrant and diverse film landscape that reflects the rich tapestry of British culture and imagination.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9781474447898\u003c\/p\u003e","brand":"RICKARDS CAROLYN","offers":[{"title":"Hardback","offer_id":44096231833850,"sku":"9781474447898","price":75.34,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/products\/noImage_1_b0ba0e5c-42dd-4d42-9e95-997dba2f8569.jpg?v=1646904303","url":"https:\/\/shulphink.com\/products\/rickards-fantasy-9781474447898","provider":"Shulph Ink","version":"1.0","type":"link"}