{"product_id":"routledge-international-handbook-of-consumer-psychology-9781032477084","title":"Routledge International Handbook of Consumer Psychology","description":"\u003cp\u003e\u003c\/p\u003e\u003cblockquote\u003eThe Routledge International Handbook of Consumer Psychology provides a comprehensive reference work that covers the cross-cultural and multidisciplinary field of consumer psychology, with contributions from over 70 scholars across four continents. It explores key consumer concepts in the context of globalization, including cognition, multisensory perception, social self, identity, well-being, social and cultural influences, decision-making, attitudes, behaviorally based research, sustainable consumption, and online settings. \u003c\/blockquote\u003e\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Paperback \/ softback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 748 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 21 January 2023\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Taylor \u0026amp; Francis Ltd\u003cbr\u003e\u003c\/p\u003e \u003cp\u003e\u003cbr\u003eThis groundbreaking handbook comprehensively charts the expanding realm of consumer psychology, embracing its increasingly globalized landscape. Drawing upon the expertise of over 70 scholars hailing from four continents, the book vividly reflects the field's cross-cultural and multidisciplinary nature. Each chapter seamlessly connects key consumer concepts to the evolving global markets, where consumers navigate and engage in consumption.\u003cbr\u003e\u003cbr\u003eThe book is meticulously organized into seven insightful sections, providing a comprehensive reference work that encompasses:\u003cbr\u003e\u003cbr\u003eThe historical underpinnings of the discipline and the ascent of globalization\u003cbr\u003eThe profound influence of cognition and multisensory perception on consumers' judgments\u003cbr\u003eThe intricate interplay between social self, identity, and well-being, including their profound connection to advertising\u003cbr\u003eThe multifaceted social and cultural forces that shape consumption, encompassing politics, religion, and more\u003cbr\u003eThe intricate dynamics of decision-making, attitudes, and behaviorally-based research\u003cbr\u003eThe critical importance of sustainable consumption and the role of branding\u003cbr\u003eThe unique dynamics of online settings in shaping and influencing behavior\u003cbr\u003e\u003cbr\u003eAs a vital resource for anyone seeking to understand the intricate interplay between consumers' perceptions, feelings, and values and the decisions they make in the context of global products and services, The Routledge International Handbook of Consumer Psychology stands as an indispensable guide. It is a must-read for students and researchers across psychology and marketing, as well as professionals seeking a deeper understanding of this dynamic field.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: 1380g\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 246 x 174 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9781032477084\u003c\/p\u003e","brand":"Shulph Ink","offers":[{"title":"Paperback \/ softback","offer_id":44104940388602,"sku":"9781032477084","price":45.86,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/products\/noImage_1_7a51f300-2b09-4a52-92c0-4c0dee788ed3.jpg?v=1675622639","url":"https:\/\/shulphink.com\/products\/routledge-international-handbook-of-consumer-psychology-9781032477084","provider":"Shulph Ink","version":"1.0","type":"link"}