{"product_id":"scaling-b2b-markets-agile-marketing-strategies-for-startups-9783031934049","title":"Scaling B2B Markets: Agile Marketing Strategies for Startups","description":"\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Hardback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 120 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 25 July 2025\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Springer International Publishing AG\u003cbr\u003e\u003c\/p\u003e\u003cp\u003emso-fareast-language: EN-US;\"\u0026gt;Starting from a solid theoretical background, including recent academic literature on B2B startups, the book maps the marketing trends, such as digitalization and sustainability, which are impacting the marketing strategies of new ventures.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 210 x 148 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9783031934049\u003c\/p\u003e","brand":"Mirko Olivieri","offers":[{"title":"Hardback","offer_id":47598982463738,"sku":"9783031934049","price":29.14,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/files\/noimage_8321a495-b544-4ebe-b94f-170e4a051024.png?v=1754722911","url":"https:\/\/shulphink.com\/products\/scaling-b2b-markets-agile-marketing-strategies-for-startups-9783031934049","provider":"Shulph Ink","version":"1.0","type":"link"}