{"product_id":"service-management-and-marketing-principles-competing-in-the-service-economy-9781032603704","title":"Service Management and Marketing Principles: Competing in the Service Economy","description":"\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Hardback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 234 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 07 June 2024\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Taylor \u0026amp; Francis Ltd\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThis book explores the service economy and challenges that all organizations face as goods and services make way for a world where customers (B2C) and businesses (B2B) seek seamless, thoughtful and exceptional experiences.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: 471g\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 234 x 156 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9781032603704\u003c\/p\u003e","brand":"Jay Kandampully,David J.Solnet","offers":[{"title":"Hardback","offer_id":47866828783866,"sku":"9781032603704","price":147.56,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/files\/1761342349030_book.jpg?v=1761416434","url":"https:\/\/shulphink.com\/products\/service-management-and-marketing-principles-competing-in-the-service-economy-9781032603704","provider":"Shulph Ink","version":"1.0","type":"link"}