{"product_id":"shoppernomics-how-to-shorten-and-focus-the-shoppers-routes-to-purchase-9781032837468","title":"Shoppernomics: How to Shorten and Focus the Shoppers' Routes to Purchase","description":"\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Paperback \/ softback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 328 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 24 June 2024\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Taylor \u0026amp; Francis Ltd\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eWhat happens from the moment the thought of a purchase occurs, to ownership, is a journey that is impacted by media, advice, packaging and now even experiencing the product or service. Many of the impact messages are way off the target - brand managers, agencies, retailers would give their eye teeth to know when to supply what message, in what orde\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: 760g\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 246 x 174 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9781032837468\u003c\/p\u003e","brand":"Roddy Mullin,Colin Harper","offers":[{"title":"Paperback \/ softback","offer_id":47870582391034,"sku":"9781032837468","price":36.1,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/files\/1761347531468_book.jpg?v=1761471523","url":"https:\/\/shulphink.com\/products\/shoppernomics-how-to-shorten-and-focus-the-shoppers-routes-to-purchase-9781032837468","provider":"Shulph Ink","version":"1.0","type":"link"}