{"product_id":"shopping-in-virtual-stores-an-empirical-analysis-of-customer-experience-and-gen-zs-intention-to-use-virtual-stores-9783658486334","title":"Shopping in Virtual Stores: An Empirical Analysis of Customer Experience and Gen Z’s Intention to Use Virtual Stores","description":"\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Paperback \/ softback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 221 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 03 July 2025\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Springer-Verlag Berlin and Heidelberg GmbH \u0026amp; Co. KG\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eHow can immersive virtual environments reshape the way Generation Z shops? This study investigates the customer experience in virtual stores, its sensory, emotional, cognitive, social and immersive dimensions and their influence on Gen Z's behavioral intention to use virtual stores as a new shopping channel in the future.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 210 x 148 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9783658486334\u003c\/p\u003e","brand":"Milena Hake","offers":[{"title":"Paperback \/ softback","offer_id":47836969959674,"sku":"9783658486334","price":83.29,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/files\/1760716319819_book.jpg?v=1760785356","url":"https:\/\/shulphink.com\/products\/shopping-in-virtual-stores-an-empirical-analysis-of-customer-experience-and-gen-zs-intention-to-use-virtual-stores-9783658486334","provider":"Shulph Ink","version":"1.0","type":"link"}