{"product_id":"skateboarding-between-subculture-and-the-olympic-a-youth-culture-under-pressure-from-commercialization-and-sportification","title":"Skateboarding Between Subculture and the Olympic - A Youth Culture Under Pressure from Commercialization and Sportification","description":"\u003cp\u003e\u003c\/p\u003e\u003cblockquote\u003e\n\u003cbr\u003eSkateboarding's inclusion in the 2020 Olympic Games raises concerns about its identity, as it blends with institutionalized sports. This anthology offers insights from 11 international authors to understand the conflict between skateboarding's core ethos and sports' tenets. \u003c\/blockquote\u003e\u003cp\u003e                                                            \u003cstrong\u003eFormat\u003c\/strong\u003e: Paperback \/ softback\u003cbr\u003e                              \u003cstrong\u003eLength\u003c\/strong\u003e: 220 pages\u003cbr\u003e                              \u003cstrong\u003ePublication date\u003c\/strong\u003e: 08 December 2021\u003cbr\u003e                              \u003cstrong\u003ePublisher\u003c\/strong\u003e: Transcript Verlag\u003cbr\u003e                          \u003c\/p\u003e \u003cp\u003e\u003cbr\u003eSkateboarding's inclusion in the 2020 Olympic Games represents a significant milestone in its evolution, marking a long journey from its humble beginnings to becoming a mainstream sport. However, as skateboarding continues to gain popularity and recognition, concerns have arisen about whether the tightly-knit subculture that has shaped its identity and culture will be preserved or lost in the process. This anthology aims to provide an analytical framework for understanding the fundamental conflict between skateboarding's core ethos and the tenets of institutionalized sports.\u003cbr\u003e\u003cbr\u003eEleven acclaimed international authors from various fields, including architecture, philosophy, sociology, sports sciences, and gender studies, contribute their unique perspectives on the manifold manifestations of skateboarding that have often been overlooked by academic discourse. Through their insightful essays, the authors explore the historical, cultural, and social aspects of skateboarding, highlighting its unique characteristics and the values that have shaped its community.\u003cbr\u003e\u003cbr\u003eOne of the key themes explored in the anthology is the tension between skateboarding's rebellious and anti-establishment roots and its integration into the mainstream sports world. Skateboarding has always been associated with a sense of freedom, creativity, and individuality, and its practitioners have often challenged the norms and conventions of traditional sports. However, as skateboarding becomes more popular and lucrative, it has also become more mainstream, with corporate sponsorships, professional competitions, and media coverage. This has led to concerns that skateboarding's unique identity and culture may be diluted or lost in the process.\u003cbr\u003e\u003cbr\u003eAnother theme explored in the anthology is the impact of skateboarding on urban spaces and communities. Skateboarding has been instrumental in transforming urban landscapes, creating new spaces for play, expression, and social interaction. However, it has also been associated with negative consequences, such as vandalism, crime, and displacement. The authors argue that skateboarding can be a positive force for change if it is managed and regulated appropriately, but that it requires a collaborative effort from all stakeholders, including skateboarders, local communities, and government agencies.\u003cbr\u003e\u003cbr\u003eIn addition to these themes, the anthology also explores the gender dynamics of skateboarding. Skateboarding has historically been a male-dominated sport, with women often marginalized and underrepresented. However, in recent years, there has been a growing movement to promote gender equality and diversity in skateboarding. The authors discuss the challenges that women face in the sport, including discrimination, harassment, and lack of access to resources. They also highlight the positive impact that women have had on skateboarding, including the development of new styles and techniques and the promotion of inclusivity and diversity.\u003cbr\u003e\u003cbr\u003eOne of the challenges facing skateboarding as it becomes more mainstream is the need to maintain its authenticity and integrity. As skateboarding becomes more commercialized, it may be tempted to compromise its core values in order to appeal to a wider audience. The authors argue that it is important for skateboarding to remain true to its roots and to continue to challenge the status quo. This can be achieved by promoting skateboarding as a form of self-expression, creativity, and physical activity, rather than as a means of making money or achieving fame.\u003cbr\u003e\u003cbr\u003eAnother challenge facing skateboarding is the issue of safety. Skateboarding can be a dangerous sport, with a high risk of injury. The authors argue that it is important for skateboarders to take safety seriously and to wear appropriate protective gear. They also highlight the need for skateboarding facilities and programs that are designed to promote safety and to provide opportunities for beginners to learn and develop their skills.\u003cbr\u003e\u003cbr\u003eIn conclusion, the inclusion of skateboarding as an official discipline in the 2020 Olympic Games marks a significant milestone in its evolution, but it also raises important questions about the future of the subculture. This anthology provides an analytical framework for understanding the fundamental conflict between skateboarding's core ethos and the tenets of institutionalized sports, and it highlights the need for skateboarding to maintain its authenticity and integrity, to promote safety, and to provide opportunities for beginners to learn and develop their skills. By working together, skateboarders, local communities, and government agencies can help to ensure that skateboarding continues to thrive as a vibrant and diverse sport for generations to come.\u003c\/p\u003e\u003cp\u003e                            \u003cstrong\u003eWeight\u003c\/strong\u003e: 314g                            \u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 149 x 224 x 18 (mm)                            \u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9783837647655                                                      \u003c\/p\u003e","brand":"Jurgen Schwier,Veith Kilberth","offers":[{"title":"Paperback \/ softback","offer_id":44097327005946,"sku":"9783837647655","price":37.47,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/products\/e5f45e1aea6ba1dbef638df8f4bc1075.jpg?v=1639539080","url":"https:\/\/shulphink.com\/products\/skateboarding-between-subculture-and-the-olympic-a-youth-culture-under-pressure-from-commercialization-and-sportification","provider":"Shulph Ink","version":"1.0","type":"link"}