{"product_id":"social-marketing-concepts-strategies-and-community-applications-9789358878851","title":"Social Marketing: Concepts, Strategies, and Community Applications","description":"\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Hardback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 568 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 11 June 2025\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: New India Publishing Agency\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eMerging theory and practice, this guide reveals social marketing’s power to spark community progress and behavioral change. This book outlines audience-centered planning, digital integration, field testing, and participatory strategies for crafting and evaluating campaigns in public health, education, and community development.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: 1190g\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 229 x 380 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9789358878851\u003c\/p\u003e","brand":"P. Jaisridhar,C. Cinthia Fernandaz,J. Thilagam","offers":[{"title":"Hardback","offer_id":48652972261626,"sku":"9789358878851","price":144.7,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/files\/noimage_fdfef0db-fd31-4f9e-9b0f-0e7119d9282b.png?v=1776069334","url":"https:\/\/shulphink.com\/products\/social-marketing-concepts-strategies-and-community-applications-9789358878851","provider":"Shulph Ink","version":"1.0","type":"link"}