{"product_id":"social-media-communication-trends-and-theories","title":"Social Media Communication: Trends and Theories","description":"\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cblockquote\u003e\n\u003cbr\u003eSocial Media Communication: Trends and Theories explores how social media is transforming communication in an increasingly networked society,using a multidisciplinary approach to examine social media use in a wide range of communication and business contexts. The textbook is divided into two parts, discussing the theoretical foundation of social media use and research-based strategies for effectively using social media in communication and business. It offers detailed yet accessible coverage of how digital media technology is changing human communication and identifies a variety of trends involving social media usage. It is the perfect textbook for undergraduate and graduate courses in communication, business, journalism, business, and information science and technology, and an invaluable resource for researchers, educators, journalists, entrepreneurs, and professionals working in media management, advertising, public relations, and business marketing. \u003c\/blockquote\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\\n                                                            \u003cstrong\u003eFormat\u003c\/strong\u003e: Paperback \/ softback\u003cbr\u003e\\n                              \u003cstrong\u003eLength\u003c\/strong\u003e: 208 pages\u003cbr\u003e\\n                              \u003cstrong\u003ePublication date\u003c\/strong\u003e: 02 September 2021\u003cbr\u003e\\n                              \u003cstrong\u003ePublisher\u003c\/strong\u003e: John Wiley \u0026amp; Sons Inc\u003cbr\u003e\\n                          \u003c\/p\u003e\u003cp\u003e\u003cbr\u003eSocial media has revolutionized communication in our increasingly networked society, reshaping the way we think and interact with one another. This comprehensive textbook, Social Media Communication: Trends and Theories, delves into the intricate mechanisms underlying social media, offering students a deep understanding of its impact on various communication and business contexts.\u003cbr\u003e\u003cbr\u003eThe book is divided into two parts, the first providing a theoretical foundation for social media use. It explores the profound effects of social media on information processing, social networking, cognition, interpersonal and group communication, the media industry, and business marketing. By examining the underlying principles of social media, the text aims to equip readers with the knowledge and skills necessary to make effective use of these powerful tools in their communication and business practices.\u003cbr\u003e\u003cbr\u003eThe second half of the book focuses on research-based strategies for leveraging social media in communication and business. It covers a wide range of industries, including the news industry, healthcare, and social movements. Through case studies and real-world examples, the textbook provides practical insights into how digital media technology is changing human communication, enabling organizations to engage with their audiences more effectively and drive positive social change.\u003cbr\u003e\u003cbr\u003eOne of the key strengths of this textbook is its multidisciplinary approach. Drawing on expertise from communication studies, neuroscience, information science, and psychology, the author offers a comprehensive analysis of social media use. Each chapter is based on original research findings, providing readers with a wealth of insights and perspectives. The text also introduces over a dozen theoretical frameworks in the areas of communication, psychology, and sociology, highlighting the theoretical frameworks researchers use in social media studies.\u003cbr\u003e\u003cbr\u003eIn addition to its theoretical foundation, the textbook identifies a variety of trends involving social media usage. It explores the rise.\u003cbr\u003e\u003cbr\u003eThe app economy, patient care, cultural diversity, privacy, and social change, among others. By examining these trends, the book provides valuable insights into the evolving landscape of social media and its implications for communication and business practices.\u003cbr\u003e\u003cbr\u003eFurthermore, the textbook addresses the complex relationship between social media and important contemporary topics such as cultural diversity, privacy, and social change. It explores how social media can be used as a tool for promoting inclusivity, promoting social justice, and protecting individual rights, while also raising concerns about privacy breaches, misinformation, and the spread of hate speech.\u003cbr\u003e\u003cbr\u003eTo enhance accessibility and engagement, the textbook is organized into 14 imperative social media topics, each with a brief introduction, key concepts, and relevant examples. These topics cover a wide range of social media platforms and applications, including Facebook, Twitter, Instagram, YouTube, LinkedIn, and Snapchat, among others. By presenting the information in a concise and organized manner, the textbook makes it easier for students to grasp the key principles and applications of social media communication.\u003cbr\u003e\u003cbr\u003eIn conclusion, Social Media Communication: Trends and Theories is an essential textbook for anyone interested in understanding the transformative power of social media. By providing a comprehensive and multidisciplinary approach, the book offers students a deep understanding of the mechanisms underlying social media, its impact on communication and business practices, and the trends shaping its usage. Whether you are a communication professional, a business student, or simply a social media enthusiast, this textbook will provide you with the knowledge and skills necessary to navigate the digital landscape and make effective use of social media in your daily life.\u003c\/p\u003e\u003cp\u003e\\n                            \u003cstrong\u003eWeight\u003c\/strong\u003e: 400g\\n                            \u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 178 x 254 x 16 (mm)\\n                            \u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9781119041610\\n                            \\n                          \u003c\/p\u003e","brand":"Bu Zhong","offers":[{"title":"Paperback \/ softback","offer_id":44106149396730,"sku":"9781119041610","price":30.3,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/products\/ea5185f9e97095e14908b71695feb031.jpg?v=1636432715","url":"https:\/\/shulphink.com\/products\/social-media-communication-trends-and-theories","provider":"Shulph Ink","version":"1.0","type":"link"}