{"product_id":"social-media-storytelling-9781032229256","title":"Social Media Storytelling","description":"\u003cp\u003e\u003c\/p\u003e\u003cblockquote\u003e\n\u003cbr\u003eA textbook that teaches students how to apply techniques to different scenarios to fit their\/their audience's needs, using examples from mainstream popular culture. It is relevant to students of journalism, advertising, mass communication, marketing, and video production. \u003c\/blockquote\u003e\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Paperback \/ softback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 292 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 29 July 2022\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Taylor \u0026amp; Francis Ltd\u003cbr\u003e\u003c\/p\u003e \u003cp\u003e\u003cbr\u003eHere is the rephrased text:\u003cbr\u003e\u003cbr\u003eThis comprehensive textbook draws on the expertise of five industry experts who offer valuable insights on privacy, community building, storytelling, and collaboration. It is designed to be a stream-agnostic resource, relevant to students pursuing journalism, advertising, mass communication, marketing, and video production, regardless of their specific discipline. The book's primary goal is to teach readers how to apply various techniques to different scenarios, ensuring they can tailor their content to meet the needs of their audience effectively. Whether you are an advanced undergraduate or a postgraduate pursuing courses such as Social Media, Brand Storytelling, Multimedia Storytelling, Digital Journalism, Content Marketing, and Strategy, this textbook will provide valuable guidance and practical applications.\u003cbr\u003e\u003cbr\u003eTo make the content more accessible and engaging, the book takes examples from mainstream popular culture, ensuring it resonates with readers from Generation Z and beyond. By incorporating real-world examples and contemporary trends, the textbook helps students connect with the material and apply their learning in practical contexts.\u003cbr\u003e\u003cbr\u003eIn conclusion, this textbook is a valuable resource for anyone seeking to enhance their skills in privacy, community building, storytelling, and collaboration. With its comprehensive coverage, practical examples, and expert insights, it provides a solid foundation for students looking to excel in the digital media industry. Whether you are a novice or an experienced professional, this book will help you navigate the complexities of modern communication and produce effective and impactful content.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: 566g\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 234 x 156 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9781032229256\u003c\/p\u003e","brand":"Marie Elisabeth Mueller,Devadas Rajaram","offers":[{"title":"Paperback \/ softback","offer_id":44104996847866,"sku":"9781032229256","price":39.03,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/products\/1660315370451_book.jpg?v=1660558840","url":"https:\/\/shulphink.com\/products\/social-media-storytelling-9781032229256","provider":"Shulph Ink","version":"1.0","type":"link"}