{"product_id":"sports-charity-and-gendered-labour","title":"Sports Charity and Gendered Labour","description":"\u003cp\u003e\u003c\/p\u003e\u003cblockquote\u003e\n\u003cbr\u003eCorporate sponsorship has transformed sports charity events into philanthropic endeavors that bring corporate marketing strategies together with medical research and social care agendas. Sports Charity and Gendered Labour explores the meaning and politics of physical activity, gender, labor, and responsibility, providing examples for teaching and knowledge sharing across gender, sport, leisure, health, and wellbeing. \u003c\/blockquote\u003e\u003cp\u003e\n                                                            \u003cstrong\u003eFormat\u003c\/strong\u003e: Hardback\u003cbr\u003e\n                              \u003cstrong\u003eLength\u003c\/strong\u003e: 136 pages\u003cbr\u003e\n                              \u003cstrong\u003ePublication date\u003c\/strong\u003e: 15 September 2021\u003cbr\u003e\n                              \u003cstrong\u003ePublisher\u003c\/strong\u003e: Emerald Publishing Limited\u003cbr\u003e\n                          \u003c\/p\u003e \u003cp\u003e\u003cbr\u003eIn cities across the globe, parks and roadways become vibrant hubs of sporting charity challenges, where people from all walks of life unite in the spirit of giving back. These events have undergone a remarkable transformation through corporate sponsorship, blending corporate marketing strategies with medical research and social care agendas. The popularity of these charitable endeavors has soared, capturing the hearts of individuals and communities alike.\u003cbr\u003e\u003cbr\u003eHowever, despite this remarkable growth, there has been a notable lack of academic attention focused on the ways in which gendered labor shapes the nature of sports-charity events. Sports Charity and Gendered Labour delves into a series of thought-provoking questions about the significance and politics of physical activity, as well as notions of gender, labor, and responsibility.\u003cbr\u003e\u003cbr\u003eDrawing upon auto-ethnography, comprehensive studies of major events, in-depth interviews, and an analysis of social media, Sports Charity and Gendered Labour offers a rich tapestry of examples for teaching and knowledge sharing across various disciplines, including gender studies, sport, leisure, health, and wellbeing. These insights will have broad appeal to a diverse range of audiences, fostering a deeper understanding of the complex interplay between gender, sport, and society.\u003cbr\u003e\u003cbr\u003eIn the pages of this book, readers will embark on a journey that explores the multifaceted dimensions of sports charity challenges. From the initial planning stages to the day-of-event logistics, gendered labor plays a pivotal role in shaping the experiences and outcomes of these events. The authors shed light on the ways in which gender norms, stereotypes, and power dynamics influence the roles and responsibilities of participants, volunteers, and organizers.\u003cbr\u003e\u003cbr\u003eThrough vivid anecdotes and compelling case studies, Sports Charity and Gendered Labour showcases the ways in which gendered labor intersects with broader societal issues such as gender equality, social justice, and health equity. The authors examine how sports-charity events can be used as powerful platforms for promoting gender diversity, challenging stereotypes, and fostering inclusive environments.\u003cbr\u003e\u003cbr\u003eFurthermore, the book explores the ethical considerations and challenges associated with corporate sponsorship in sports-charity events. It raises questions about the potential conflicts of interest, the exploitation of participants, and the impact of commercialization on the spirit of giving. The authors offer practical insights and recommendations for ensuring that corporate sponsorship is aligned with the principles of social responsibility and ethical conduct.\u003cbr\u003e\u003cbr\u003eSports Charity and Gendered Labour is a valuable resource for educators, researchers, activists, and anyone interested in understanding the complex dynamics of sports charity challenges. It provides a comprehensive framework for analyzing gender, sport, and leisure, and offers practical strategies for promoting gender equality and social justice in these contexts.\u003cbr\u003e\u003cbr\u003eIn conclusion, Sports Charity and Gendered Labour is a groundbreaking work that sheds light on the ways in which gendered labor shapes the nature of sports-charity events. By exploring the intersection of gender, sport, and society, this book offers valuable insights and recommendations for promoting gender equality, social justice, and health equity in sports and beyond. It is a must-read for anyone who is committed to creating a more inclusive and equitable world.\u003c\/p\u003e\u003cp\u003e\n                            \u003cstrong\u003eWeight\u003c\/strong\u003e: 328g\n                            \u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 160 x 239 x 16 (mm)\n                            \u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9781800434295\n                            \n                          \u003c\/p\u003e","brand":"CatherinePalmer","offers":[{"title":"Hardback","offer_id":44096477888762,"sku":"9781800434295","price":27.65,"currency_code":"GBP","in_stock":false}],"url":"https:\/\/shulphink.com\/products\/sports-charity-and-gendered-labour","provider":"Shulph Ink","version":"1.0","type":"link"}