{"product_id":"starting-up-scaling-up-a-humanfirst-business-9781803136301","title":"Starting Up \u0026 Scaling Up A Human-First Business","description":"\u003cp\u003e\u003c\/p\u003e\u003cblockquote\u003e\n\u003cbr\u003eThis book discusses building a \"human-first\" business, managing the tension between starting up and scaling up, and preserving, enhancing, and evolving a people-centric culture as a business grows. It highlights 26 key learnings and challenges from the first 25 years of Brand Genetics, a \"human-first\" insight and innovation marketing consultancy, using real-life human stories and illustrations. \u003c\/blockquote\u003e\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Paperback \/ softback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 160 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 28 October 2022\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Troubador Publishing\u003cbr\u003e\u003c\/p\u003e \u003cp\u003e\u003cbr\u003eBuilding a truly \"Human-First\" business is a crucial endeavor that involves creating an engaging culture where individuals are empowered to excel in their work and achieve personal and professional growth. This requires managing a delicate balance between the fluidity of a creative start-up and the structure and organization necessary for sustainable growth. Moreover, preserving, enhancing, and evolving a people-centric culture is essential to maintaining a competitive edge and achieving long-term success.\u003cbr\u003e\u003cbr\u003eThis book delves into the story of Brand Genetics, a \"human-first\" insight and innovation marketing consultancy, spanning its first 25 years. It employs an A-to-Z structure to highlight 26 key learnings and challenges encountered along the way. Each chapter is brought to life with real-life human stories and illustrations, summarized into actionable take-aways.\u003cbr\u003e\u003cbr\u003eThis book is a valuable resource for anyone embarking on their entrepreneurial journey or seeking to scale up their existing business. It offers insights and practical strategies for creating a uniquely human work environment that fosters innovation, collaboration, and employee satisfaction. By prioritizing human values and fostering a culture of empathy and support, businesses can achieve sustainable growth and create a positive impact on their employees, clients, and the broader community.\u003cbr\u003e\u003cbr\u003eIn conclusion, building a \"Human-First\" business is a transformative endeavor that requires a commitment to empathy, innovation, and sustainable growth. By embracing a people-centric culture and prioritizing employee well-being, businesses can create a workplace that fosters creativity, productivity, and long-term success. This book serves as a valuable guide for anyone seeking to build a truly exceptional and impactful organization.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: 314g\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 157 x 233 x 13 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9781803136301\u003c\/p\u003e","brand":"Andrew Christophers","offers":[{"title":"Paperback \/ softback","offer_id":44105452880122,"sku":"9781803136301","price":9.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/products\/1666973531758_book.jpg?v=1667668026","url":"https:\/\/shulphink.com\/products\/starting-up-scaling-up-a-humanfirst-business-9781803136301","provider":"Shulph Ink","version":"1.0","type":"link"}