{"product_id":"startup-and-entrepreneurial-communication-theoretical-foundations-and-contemporary-development-9781032770864","title":"Start-up and Entrepreneurial Communication: Theoretical Foundations and Contemporary Development","description":"\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Paperback \/ softback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 244 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 26 December 2025\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Taylor \u0026amp; Francis Ltd\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThis book delves into the dynamic field of start-up and entrepreneurial communication, addressing a significant research gap. It examines central areas of discourse, exploring the intricate balance between a start-up’s brand, identity, and strategic communication, as well as the crucial role of internal communication.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: 470g\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 254 x 178 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9781032770864\u003c\/p\u003e","brand":"Shulph Ink","offers":[{"title":"Paperback \/ softback","offer_id":48226933604602,"sku":"9781032770864","price":44.88,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/files\/1767977231039_book.jpg?v=1768483834","url":"https:\/\/shulphink.com\/products\/startup-and-entrepreneurial-communication-theoretical-foundations-and-contemporary-development-9781032770864","provider":"Shulph Ink","version":"1.0","type":"link"}