{"product_id":"startups-and-the-mobilization-of-social-interactions-9781804556092","title":"Start-Ups and the Mobilization of Social Interactions","description":"\u003cp\u003e\u003c\/p\u003e\u003cblockquote\u003e\n\u003cbr\u003eYoung entrepreneurs are embracing \"entrepreneurial activism,\" a community-first approach to entrepreneurship that prioritizes brand and market development. This guide provides a five-step approach to developing a community and launching a start-up within it, drawing on entrepreneurship and marketing perspectives from three continents. \u003c\/blockquote\u003e\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Paperback \/ softback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 176 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 12 June 2023\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Emerald Publishing Limited\u003cbr\u003e\u003c\/p\u003e \u003cp\u003e\u003cbr\u003eThis book offers a powerful message to management and entrepreneurship experts around the world. Beyond the myth of the 'start-up nation,' hypergrowth, and speculation on future business value, there exists an alternative form of entrepreneurship that young entrepreneurs are embracing. They call it \"entrepreneurial activism,\" and its philosophy is \"community first, start-up second.\" Guiding entrepreneurs to reap the benefits of brand and market development, the authors present a five-step approach on how to develop a community and launch a start-up within it. This guide explores how best to define a cause and create a movement, to recruit volunteers and create opportunities within a community.\u003cbr\u003e\u003cbr\u003eThe collaboration between the three authors creates an enticing mix of entrepreneurship and marketing perspectives that bridges the academic and professional worlds and shares a wealth of business expertise and experience from three continents.\u003cbr\u003e\u003cbr\u003eThis book is a valuable resource for anyone looking to create positive change in their community and launch a successful start-up. It provides a comprehensive framework for developing a community-driven approach to entrepreneurship and offers practical tips and strategies for building a strong brand and creating meaningful opportunities for volunteers and community members.\u003cbr\u003e\u003cbr\u003eWhether you are a seasoned entrepreneur or just starting out, this book will inspire you to think outside the box and embrace the power of community-driven entrepreneurship. Its message is clear: by putting community first, you can create a more sustainable and successful business that makes a real difference in the world.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: 224g\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 138 x 217 x 13 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9781804556092\u003c\/p\u003e","brand":"FranckBares,BernardCova,AnicetNemani","offers":[{"title":"Paperback \/ softback","offer_id":44402295275770,"sku":"9781804556092","price":22.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/products\/1690558510546_book.jpg?v=1690701927","url":"https:\/\/shulphink.com\/products\/startups-and-the-mobilization-of-social-interactions-9781804556092","provider":"Shulph Ink","version":"1.0","type":"link"}