{"product_id":"storytelling-and-consumer-brand-relationships-the-importance-of-narratives-in-brand-management-9783032251220","title":"Storytelling and Consumer Brand Relationships: The Importance of Narratives in Brand Management","description":"\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Hardback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 170 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 27 June 2026\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Springer Nature Switzerland AG\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThis book offers a comprehensive and integrated perspective on brand management, addressing a persistent challenge in the field: the fragmentation of theory and the measurement of brand value.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 235 x 155 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9783032251220\u003c\/p\u003e","brand":"Justyna Ganassali","offers":[{"title":"Hardback","offer_id":49464871649530,"sku":"9783032251220","price":96.61,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/files\/1783129479444_book.jpg?v=1783169505","url":"https:\/\/shulphink.com\/products\/storytelling-and-consumer-brand-relationships-the-importance-of-narratives-in-brand-management-9783032251220","provider":"Shulph Ink","version":"1.0","type":"link"}