{"product_id":"storytelling-in-marketing-and-brand-communications-9781032689487","title":"Storytelling in Marketing and Brand Communications","description":"\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Paperback \/ softback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 184 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 22 May 2026\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Taylor \u0026amp; Francis Ltd\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eDrawing on interdisciplinary narrative literature and the perspectives of legendary practitioners, this book reveals the art of storified brand communications and how storytelling affects our brains using consumer psychology and neuroscience insights.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: 370g\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 234 x 156 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9781032689487\u003c\/p\u003e","brand":"S M A Moin","offers":[{"title":"Paperback \/ softback","offer_id":48973628473594,"sku":"9781032689487","price":43.78,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/files\/1780709090822_book.jpg?v=1780816309","url":"https:\/\/shulphink.com\/products\/storytelling-in-marketing-and-brand-communications-9781032689487","provider":"Shulph Ink","version":"1.0","type":"link"}