{"product_id":"strategic-brand-licensing-building-brand-value-through-enduring-partnerships-9781032428499","title":"Strategic Brand Licensing: Building Brand Value through Enduring Partnerships","description":"\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Hardback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 154 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 30 April 2024\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Taylor \u0026amp; Francis Ltd\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThis text provides a roadmap to enable companies to leverage brand value and expand into other product categories or into different markets. Readers will understand the risks and the benefits of partnerships, how to make the most of a brand's potential in the digital platform, and how to extend a product portfolio through established brands.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: 340g\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 246 x 174 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9781032428499\u003c\/p\u003e","brand":"Maria Cristina Longo,Pete Canalichio","offers":[{"title":"Hardback","offer_id":47866891272442,"sku":"9781032428499","price":147.56,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/files\/1761339959087_book.jpg?v=1761417017","url":"https:\/\/shulphink.com\/products\/strategic-brand-licensing-building-brand-value-through-enduring-partnerships-9781032428499","provider":"Shulph Ink","version":"1.0","type":"link"}