{"product_id":"strategic-brand-management-for-small-businesses-building-growing-and-sustaining-a-brand-9783031903823","title":"Strategic Brand Management for Small Businesses: Building, Growing, and Sustaining a Brand","description":"\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Hardback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 263 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 31 May 2025\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Springer International Publishing AG\u003cbr\u003e\u003c\/p\u003e\u003cp\u003efont-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-ligatures: none;\"\u0026gt;With small businesses, the business is the brand, in contrast to corporations that have a portfolio of branded products. Therefore, effective brand management is dependent upon the business growing its brand into a strong brand.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 235 x 155 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9783031903823\u003c\/p\u003e","brand":"Walter Wymer","offers":[{"title":"Hardback","offer_id":47481444139258,"sku":"9783031903823","price":83.29,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/files\/noimage_6c774032-14f1-4138-b9b6-11858c651047.png?v=1751739294","url":"https:\/\/shulphink.com\/products\/strategic-brand-management-for-small-businesses-building-growing-and-sustaining-a-brand-9783031903823","provider":"Shulph Ink","version":"1.0","type":"link"}