{"product_id":"strategic-brand-storytelling-leveraging-narrative-for-competitive-value-creation-9781032974415","title":"Strategic Brand Storytelling: Leveraging Narrative for Competitive Value Creation","description":"\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Hardback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 170 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 12 February 2025\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Taylor \u0026amp; Francis Ltd\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThis book emerges as a critical exploration into the essence and impact of narrative in branding. It delves into the strategic dimensions of brand storytelling and presents a comprehensive journey from the foundational theories to the practical implications of storytelling in marketing.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: 458g\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 253 x 181 x 17 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9781032974415\u003c\/p\u003e","brand":"Shulph Ink","offers":[{"title":"Hardback","offer_id":47870266147066,"sku":"9781032974415","price":147.56,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/files\/1761361450944_book.jpg?v=1761466875","url":"https:\/\/shulphink.com\/products\/strategic-brand-storytelling-leveraging-narrative-for-competitive-value-creation-9781032974415","provider":"Shulph Ink","version":"1.0","type":"link"}