{"product_id":"strategic-communication-research-in-the-age-of-ai-quantitative-and-qualitative-methods-9781538197875","title":"Strategic Communication Research in the Age of AI: Quantitative and Qualitative Methods","description":"\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Paperback \/ softback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 310 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 23 October 2024\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Bloomsbury Publishing Plc\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eCombining and augmenting quantitative and qualitative methods with the latest digital tools and resources, this research methods book equips students to conduct, analyze, and present meaningful research in advertising, marketing, and public relations disciplines.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: 544g\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 254 x 177 x 23 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9781538197875\u003c\/p\u003e","brand":"Young Joon Lim","offers":[{"title":"Paperback \/ softback","offer_id":48167967883514,"sku":"9781538197875","price":45.8,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/files\/1766785255180_book.jpg?v=1766987678","url":"https:\/\/shulphink.com\/products\/strategic-communication-research-in-the-age-of-ai-quantitative-and-qualitative-methods-9781538197875","provider":"Shulph Ink","version":"1.0","type":"link"}