{"product_id":"strategic-international-marketing-strategy-development-and-implementation-9781032467733","title":"Strategic International Marketing: Strategy Development and Implementation","description":"\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Paperback \/ softback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 402 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 03 June 2024\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Taylor \u0026amp; Francis Ltd\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eOffers a uniquely adaptable strategy framework for firms of all sizes that are looking to internationalise, using the Nine Strategic Windows model. Considers how technological development has shaped buyer behaviour, channels of distribution and payments systems globally, and the impact of digitalisation on the global economy more broadly.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: 734g\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 175 x 246 x 25 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9781032467733\u003cbr\u003e \u003cstrong\u003eEdition number\u003c\/strong\u003e: 2 ed\u003c\/p\u003e","brand":"Carl Arthur Solberg,Havard Huse","offers":[{"title":"Paperback \/ softback","offer_id":46223162376442,"sku":"9781032467733","price":39.97,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/files\/1717943220560_book.jpg?v=1718194891","url":"https:\/\/shulphink.com\/products\/strategic-international-marketing-strategy-development-and-implementation-9781032467733","provider":"Shulph Ink","version":"1.0","type":"link"}