{"product_id":"strategic-marketing-management-in-asia-case-studies-and-lessons-across-industries-9781837530496","title":"Strategic Marketing Management in Asia: Case Studies and Lessons across Industries","description":"\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Hardback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 312 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 13 April 2026\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Emerald Publishing Limited\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eCompletely revised and updated to match current needs, especially after COVID, this book was written with the special purpose of creating a unique marketing management offering that would be contextually relevant, adding value for Asian students interested in understanding the basics of marketing.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: 560g\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 237 x 159 x 23 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9781837530496\u003cbr\u003e \u003cstrong\u003eEdition number\u003c\/strong\u003e: 2 ed\u003c\/p\u003e","brand":"Shulph Ink","offers":[{"title":"Hardback","offer_id":48702674043130,"sku":"9781837530496","price":80.92,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/files\/1776420453537_book.jpg?v=1776678748","url":"https:\/\/shulphink.com\/products\/strategic-marketing-management-in-asia-case-studies-and-lessons-across-industries-9781837530496","provider":"Shulph Ink","version":"1.0","type":"link"}