{"product_id":"strategic-marketing-planning-a-stepbystep-approach-9781032463834","title":"Strategic Marketing Planning: A Step-by-Step Approach","description":"\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Paperback \/ softback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 458 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 01 November 2023\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Taylor \u0026amp; Francis Ltd\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThis book provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive overview of theory with practice, each chapter takes the reader step by step through the strategic marketing process.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: 940g\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 243 x 174 x 27 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9781032463834\u003cbr\u003e \u003cstrong\u003eEdition number\u003c\/strong\u003e: 2 ed\u003c\/p\u003e","brand":"Karel JanAlsem","offers":[{"title":"Paperback \/ softback","offer_id":44734925046010,"sku":"9781032463834","price":48.54,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/products\/1699033348264_book.jpg?v=1699192248","url":"https:\/\/shulphink.com\/products\/strategic-marketing-planning-a-stepbystep-approach-9781032463834","provider":"Shulph Ink","version":"1.0","type":"link"}