{"product_id":"strategic-media-planning-and-buying-integration-of-traditional-and-digital-media-9781032499826","title":"Strategic Media Planning and Buying: Integration of Traditional and Digital Media","description":"\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Hardback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 420 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 31 May 2024\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Taylor \u0026amp; Francis Ltd\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThis book explores media planning, media buying and the advertising landscape in India. It provides a comprehensive look into the essential aspects of media strategies for brands and businesses to effectively reach their intended audiences and consumers.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: 453g\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 234 x 156 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9781032499826\u003c\/p\u003e","brand":"BasantRathore","offers":[{"title":"Hardback","offer_id":47866988134650,"sku":"9781032499826","price":147.56,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/files\/1761335399902_book.jpg?v=1761417901","url":"https:\/\/shulphink.com\/products\/strategic-media-planning-and-buying-integration-of-traditional-and-digital-media-9781032499826","provider":"Shulph Ink","version":"1.0","type":"link"}