{"product_id":"thats-the-way-it-crumbles-the-american-conquest-of-the-english-language","title":"That's The Way It Crumbles: The American Conquest of the English Language","description":"\u003cp\u003e\u003c\/p\u003e\u003cblockquote\u003eAmericanisms have been slyly coloring the English language for centuries, and this practice must stop. Period. \u003c\/blockquote\u003e\u003cp\u003e\n                                                            \u003cstrong\u003eFormat\u003c\/strong\u003e: Paperback \/ softback\u003cbr\u003e\n                              \u003cstrong\u003eLength\u003c\/strong\u003e: 288 pages\u003cbr\u003e\n                              \u003cstrong\u003ePublication date\u003c\/strong\u003e: 01 March 2018\u003cbr\u003e\n                              \u003cstrong\u003ePublisher\u003c\/strong\u003e: Profile Books Ltd\u003cbr\u003e\n                          \u003c\/p\u003e \u003cp\u003e\u003cbr\u003eAre we tired of hearing that fall is a season, sick of being offered fries and told about the latest movie? Yeah. Have we noticed the sly interpolation of Americanisms into our everyday speech? You betcha. And are we outraged? Hell, yes. But do we do anything? Too much hassle. Until now. \u003cbr\u003e\u003cbr\u003eIn \"That's The Way It Crumbles,\" Matthew Engel presents a call to arms against the linguistic impoverishment that happens when one language dominates another. With dismay and wry amusement, he traces the American invasion of our language from the early days of the New World, via the influence of Edison, the dance hall, and the talkies, right up to the Apple and Microsoft-dominated present day, and explores the fate of other languages trying to fend off linguistic takeover bids. It is not the Americans' fault, more the result of their talent for innovation and our own indifference. \u003cbr\u003e\u003cbr\u003eHe explains how America's cultural supremacy affects British gestures, celebrations, and way of life, and how every paragraph and conversation includes words the British no longer even think of as Americanisms. Part battle cry, part love song, part elegy, this book celebrates the strange, the banal, the precious, and the endangered parts of our uncommon common language.\u003c\/p\u003e\u003cp\u003e\n                            \u003cstrong\u003eWeight\u003c\/strong\u003e: 240g\n                            \u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 129 x 197 x 25 (mm)\n                            \u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9781781256695\n                            \u003cbr\u003e \u003cstrong\u003eEdition number\u003c\/strong\u003e: Main\n                          \u003c\/p\u003e","brand":"Matthew Engel","offers":[{"title":"Paperback \/ softback","offer_id":44101605228794,"sku":"9781781256695","price":7.84,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/products\/51279233029919504d74cd7711dd2f18.jpg?v=1631159864","url":"https:\/\/shulphink.com\/products\/thats-the-way-it-crumbles-the-american-conquest-of-the-english-language","provider":"Shulph Ink","version":"1.0","type":"link"}