{"product_id":"the-art-of-purposeful-engagement-contemporary-approaches-to-arts-and-cultural-marketing-and-communication-9781032960296","title":"The Art of Purposeful Engagement: Contemporary Approaches to Arts and Cultural Marketing and Communication","description":"\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Paperback \/ softback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 430 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 31 July 2026\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Taylor \u0026amp; Francis Ltd\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThis book examines marketing in arts and cultural organisations as a form of cultural practice rather than a purely promotional function. Drawing on contemporary theory, sector experience, and real organisational contexts, the book reframes marketing as relational work concerned with meaning, trust, participation, and public value.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: 810g\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 234 x 156 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9781032960296\u003c\/p\u003e","brand":"SamuelCairnduff","offers":[{"title":"Paperback \/ softback","offer_id":49972145324282,"sku":"9781032960296","price":40.98,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/files\/1785544777831_book.jpg?v=1785665628","url":"https:\/\/shulphink.com\/products\/the-art-of-purposeful-engagement-contemporary-approaches-to-arts-and-cultural-marketing-and-communication-9781032960296","provider":"Shulph Ink","version":"1.0","type":"link"}