{"product_id":"the-bbc-asian-network-the-cultural-production-of-diversity-9783030657666","title":"The BBC Asian Network: The Cultural Production of Diversity","description":"\u003cp\u003e\u003c\/p\u003e\u003cblockquote\u003eThis ground-breaking new book provides a unique, in-depth analysis of the BBC Asian Network, the BBC's national ethnic-specific digital radio station in the UK. It reveals the challenges minority ethnic producers faced as they struggled to create a cohesive and distinct community of listeners, and how race is managed by the BBC. It also unveils how the BBC's gatekeeping system limits the dissemination of original journalism about British Asian communities. \u003c\/blockquote\u003e\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Paperback \/ softback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 229 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 20 April 2022\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Springer Nature Switzerland AG\u003cbr\u003e\u003c\/p\u003e \u003cp\u003e\u003cbr\u003eThis groundbreaking new book offers a unique, in-depth analysis of the BBC Asian Network, the BBC's national ethnic-specific digital radio station in the UK. Gurvinder Aujla-Sidhu provides an insightful look into the internal production culture at the radio station, revealing the challenges faced by minority ethnic producers as they strive to create a cohesive and distinct community of listeners.\u003cbr\u003e\u003cbr\u003eBeyond the differing perspectives among the intergenerational British Asian staff regarding how to best serve the audience's needs, the book also uncovers the ways in which the BBC manages race and how managerialism permeates recruitment strategies, music playlists, and mother tongue language programs.\u003cbr\u003e\u003cbr\u003eIn-depth interviews shed light on how the BBC's gatekeeping system restricts the dissemination of original journalism about British Asian communities, by marginalizing the expertise of narratives created by the network's own minority ethnic journalists.\u003cbr\u003e\u003cbr\u003eThe BBC Asian Network has played a significant role in shaping the representation of British Asians in the media, and this book provides valuable insights into the behind-the-scenes workings of the station and the challenges faced by its producers. It is a must-read for anyone interested in understanding the role of media in shaping cultural identities and the experiences of minority groups.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: 318g\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 210 x 148 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9783030657666\u003cbr\u003e \u003cstrong\u003eEdition number\u003c\/strong\u003e: 1st ed. 2021\u003c\/p\u003e","brand":"Gurvinder Aujla-Sidhu","offers":[{"title":"Paperback \/ softback","offer_id":44103345373434,"sku":"9783030657666","price":51.23,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/products\/noImage_1_68f1ccab-bbf9-4ca9-b36e-daef44f6e3ef.jpg?v=1669650695","url":"https:\/\/shulphink.com\/products\/the-bbc-asian-network-the-cultural-production-of-diversity-9783030657666","provider":"Shulph Ink","version":"1.0","type":"link"}