{"product_id":"the-brand-book-an-insiders-guide-to-brand-building-for-businesses-and-organizations-9781529420173","title":"The Brand Book: An insider's guide to brand building for businesses and organizations","description":"\u003cp\u003e\u003c\/p\u003e\u003cblockquote\u003e\n\u003cbr\u003eThe Brand Book is a straightforward and practical guide to the fundamentals of brands and branding, written in jargon-free language and featuring real-world examples and case studies. It includes templates and checklists to help anyone in business create their own powerful brand. \u003c\/blockquote\u003e\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Paperback \/ softback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 232 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 06 October 2022\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Quercus Publishing\u003cbr\u003e\u003c\/p\u003e \u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eWonderful book which I couldn t put down.\u003c\/p\u003e\u003cp\u003eCharlie Marshall, CEO \u0026amp; Founder, Loaf\u003c\/p\u003e\u003cp\u003eA healthy blast of brutally honest common sense.\u003c\/p\u003e\u003cp\u003eRory Sutherland, Vice Chairman, Ogilvy UK\u003c\/p\u003e\u003cp\u003eThis needs to be in all marketing\/communication colleges.\u003c\/p\u003e\u003cp\u003eMalcolm Poynton, Executive Global Chief Creative Officer, Cheil Worldwide\u003c\/p\u003e\u003cp\u003eThe Brand Book provides a straightforward and practical guide to the fundamentals of brands and branding, enabling anyone in business to create their own powerful brand.\u003c\/p\u003e\u003cp\u003eEntertainingly written in jargon-free language, the author draws on her experiences of creating new brand strategies across a wide range of categories.\u003c\/p\u003e\u003cp\u003eReal world examples and case studies, including images from well-known brand campaigns, are used to illustrate the principles that underpin the best of brand practice.\u003c\/p\u003e\u003cp\u003eThe final chapter includes handy templates and checklists to help you develop your own brand.\u003c\/p\u003e\u003cp\u003eA number one bestseller in branding and logo design\u003c\/p\u003e\u003cp\u003eNovember 2022\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: 492g\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 145 x 199 x 23 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9781529420173\u003c\/p\u003e","brand":"Daryl Fielding","offers":[{"title":"Paperback \/ softback","offer_id":44097485701370,"sku":"9781529420173","price":14.64,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/products\/1665180048490_book.jpg?v=1665343415","url":"https:\/\/shulphink.com\/products\/the-brand-book-an-insiders-guide-to-brand-building-for-businesses-and-organizations-9781529420173","provider":"Shulph Ink","version":"1.0","type":"link"}