{"product_id":"the-complete-copywriter-the-definitive-guide-to-marketing-with-words-9781398613539","title":"The Complete Copywriter: The Definitive Guide to Marketing with Words","description":"\u003cp\u003e\u003c\/p\u003e\u003cblockquote\u003eThe Complete Copywriter is a beginner-friendly guide that teaches essential copywriting skills, including understanding customers, writing for different platforms, and developing creativity and empathy. It provides real-world examples and step-by-step instructions to help early-career marketers build confidence and deliver effective content. \u003c\/blockquote\u003e\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Paperback \/ softback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 336 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 03 January 2025\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Kogan Page Ltd\u003cbr\u003e\u003c\/p\u003e \u003cp\u003e\u003cbr\u003eThe Complete Copywriter is a comprehensive guide designed to help early-career marketers understand the essentials of effective copywriting. It breaks down the craft into step-by-step instructions, making it easy for beginners to build confidence and deliver clear, engaging content across multiple platforms.\u003cbr\u003e\u003cbr\u003eOne of the key themes of the book is understanding your customers and tailoring your messages to them. The author provides practical tips on how to keep your copy targeted, personal, and conversational, making it more effective in driving results.\u003cbr\u003e\u003cbr\u003eThe book also covers writing for social media, press releases, landing pages, and other marketing communications. It teaches you how to develop skills like creativity, empathy, and adaptability in your writing, and provides real-world examples to show how great copy drives results.\u003cbr\u003e\u003cbr\u003eWhether you're a student, a recent graduate, or a professional looking to improve your copywriting skills, The Complete Copywriter is a valuable resource. It covers all the basics of copywriting, including marketing communications, creativity, customer engagement, and beginner's guide.\u003cbr\u003e\u003cbr\u003eWith its step-by-step instructions and real-world examples, The Complete Copywriter is a book that will help you build your skills and career from the ground up. Whether you're looking to improve your social media presence, create compelling press releases, or develop landing pages that convert, this book has everything you need to succeed.\u003cbr\u003e\u003cbr\u003eSo, if you're ready to take your copywriting skills to the next level, pick up a copy of The Complete Copywriter today. You won't be disappointed!\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: 506g\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 234 x 158 x 20 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9781398613539\u003c\/p\u003e","brand":"Alan Barker","offers":[{"title":"Paperback \/ softback","offer_id":47014318113018,"sku":"9781398613539","price":20.93,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/files\/1735927917769_book.jpg?v=1736161897","url":"https:\/\/shulphink.com\/products\/the-complete-copywriter-the-definitive-guide-to-marketing-with-words-9781398613539","provider":"Shulph Ink","version":"1.0","type":"link"}