{"product_id":"the-consumer-insights-handbook-using-audience-research-to-make-smart-decisions-9798881807474","title":"The Consumer Insights Handbook: Using Audience Research to Make Smart Decisions","description":"\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Paperback \/ softback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 304 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 09 July 2026\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: Bloomsbury Publishing PLC\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eResearching audiences is a dynamic and intellectually challenging process that celebrates innovative approaches to consumer desires, needs, and behaviors. Whether you are working on a brand, product, or a strategic campaign, successfully reaching your target audience and meeting your objectives requires good research.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: 612g\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 254 x 179 x 21 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9798881807474\u003cbr\u003e \u003cstrong\u003eEdition number\u003c\/strong\u003e: 2 ed\u003c\/p\u003e","brand":"Danielle SarverCoombs","offers":[{"title":"Paperback \/ softback","offer_id":49718733177082,"sku":"9798881807474","price":36.59,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/files\/1783733372771_book.jpg?v=1784368041","url":"https:\/\/shulphink.com\/products\/the-consumer-insights-handbook-using-audience-research-to-make-smart-decisions-9798881807474","provider":"Shulph Ink","version":"1.0","type":"link"}