{"product_id":"the-creativity-choice-the-science-of-making-decisions-to-turn-ideas-into-action-9781541704329","title":"The Creativity Choice: The Science of Making Decisions to Turn Ideas into Action","description":"\u003cp\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e: Hardback\u003cbr\u003e\u003cstrong\u003eLength\u003c\/strong\u003e: 304 pages\u003cbr\u003e\u003cstrong\u003ePublication date\u003c\/strong\u003e: 05 June 2025\u003cbr\u003e\u003cstrong\u003ePublisher\u003c\/strong\u003e: PublicAffairs,U.S.\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eBased on twenty years of research, a Yale University scientist explains how to make ideas into realities and dispels the myth that creativity is a trait that you're born with. It isn't; instead, creativity is a decision that you make again and again\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWeight\u003c\/strong\u003e: 482g\u003cbr\u003e\u003cstrong\u003eDimension\u003c\/strong\u003e: 160 x 242 x 28 (mm)\u003cbr\u003e\u003cstrong\u003eISBN-13\u003c\/strong\u003e: 9781541704329\u003c\/p\u003e","brand":"Zorana Ivcevic Pringle","offers":[{"title":"Hardback","offer_id":47389550870778,"sku":"9781541704329","price":17.85,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0522\/4297\/2845\/files\/1749225174245_book.jpg?v=1749279692","url":"https:\/\/shulphink.com\/products\/the-creativity-choice-the-science-of-making-decisions-to-turn-ideas-into-action-9781541704329","provider":"Shulph Ink","version":"1.0","type":"link"}